A Brand
From Basel – for Basel
Our vision at „Mir sin Basel“ is to set a sign of identification and solidarity. We want to create a brand that is worn with pride and joy and that brings people from Basel together.
Our Philosophy
The principles we follow
Community
Community is at the heart of “Mir sin Basel”. We firmly believe that true strength comes from the solidarity of a wide variety of people. Our brand stands for a strong bond within the Basel population, regardless of origin or culture. Through our activities and initiatives, we want to offer a platform that promotes exchange and togetherness.
Pride
With "We are Basel" we want to highlight the pride in our city and its uniqueness. Every collection and every design is an expression of our love for Basel. We want the people who wear our clothes to carry on this feeling of connection and pride. Our brand should be a symbol of positive identification with Basel.
Authenticity
For us, authenticity means staying true to our roots and values. We strive to relocate our production to the Basel region in the long term in order to emphasize our proximity to our home town. Each of our products should reflect the real Basel way of life and be manufactured to the highest quality standards. Authenticity is more than just a buzzword for us - it is our promise to our customers.
Modesty
Modesty is a core value of “Mir sin Basel”. We believe that true greatness often lies in simplicity and respect for others. Our designs and messages should reflect this modesty by avoiding boastful elements and instead focusing on subtle but meaningful details. Through our work, we want to convey that true appreciation and success arise from a humble and honest approach.
Diversity
Diversity is one of Basel's greatest strengths and is reflected in our brand. We celebrate the different cultures, languages and traditions that make our city so vibrant and unique. Our collections are inspired by this cultural diversity and are designed to highlight the beauty and uniqueness of each individual group. Through our brand, we want to spread the message that every culture and every person makes a valuable contribution to our community.
Flexibility
Clothes are meant to be worn! Our brand stands for the fact that our clothes can be worn anywhere. Whether in the bustling city center of Basel, in a small village in the Alps or in the metropolises of the world - our designs are versatile and functional. We attach great importance to the fact that our clothes are always comfortable, stylish and appropriate, no matter what the occasion. Our goal is to create clothes that connect people and make them feel at home everywhere.